• Companies that are experiencing stalled growth and feel
  like lost puppies

• Brands that have entered a new market but are failing to
  get traction—and are feeling like lost puppies

• Businesses undergoing significant changes and need to
  pull resources into a unified direction (likely feeling like
  lost puppies)

• Actual lost puppies

Is this you? Could you use a new perspective?

Send me a message!

Matt

“:-)”

Male

35 years old

Los Angeles,

CALIFORNIA

United States

Last Login:

9/22/2007

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MySpace URL:

http://www.myspace.com/matt

Contacting Matt

Vibey

Creative strategy for brand,
marketing, and campaigns

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Matt’s Blurbs

I help companies bring their marketing into focus.

My strategies and stories have persuaded businesses to spend
large sums of money on my client’s technologies and services. But
more than anything, I give B2B companies a perspective to break
them free from ineffective marketing norms.

Many B2B marketing teams fall into common traps—desperately
trying to convert every prospect at every touchpoint, assuming
complex businesses don’t appreciate simple solutions, letting
metrics dictate GTM strategy instead of validating it, or believing
their content competes more with market incumbents than with
TikTok for buyers’ attention.

Once companies let go of what they think their marketing should
be, they start thinking strategically about what it can be. That’s
when the fun begins.

Besides making my clients oodles of cash (and helping them look
good to their higher-ups), I spend my time making music, cuddling
my dog, and ruminating on embarrassing things I’ve said that
probably no one but me remembers.

Displaying 5 of 7943 comments ( View All | Add Comment )

Matt has worked with over 100 companies, including...

Stuff I’m into lately: Moo deng,
KBBQ, the smell of a new pair
of boots, Jonathan Haidt books,
binaural beats, the eternal
gratitude I have for myself for
selling my motorcycle, quelling
existential dread by consuming
Snoopy memes, geopolitics, old
denim jackets, Twin Peaks.

Other

On Messaging MasterClass’s B2B Launch, and Not Meeting
Gordon Ramsey :(

Premium online learning platform MasterClass was slowly
entering the B2B market, selling ad hoc access to its courses
as a perk that companies could offer to employees. After
building out a B2B product division, the brand needed a
strong message to officially launch a fully fledged enterprise
offering—the core challenge being how to reposition a B2C
product to B2B buyers.

That meant understanding at a deep level how this new
customer was different, what category to align the product
with, who the new competitors would be, and why buyers
would choose MasterClass over alternatives.

Buyer research surfaced one major insight: There was a much
larger market (with much more runway for product
development) primed for MasterClass to sell into—enterprise
Learning and Development organizations struggling to get
employees to complete old-school, corporate training.

The big pain? Demonstrating ROI on expensive employee
learning programs that nobody wants to engage with.
MasterClass at Work was the perfect candidate to disrupt the
status quo. With the new strategy set, all we had to do was
lean in, and message MasterClass as everything the dull, low-
production value online course libraries weren’t.

It boiled down to one idea: MasterClass offered classes that
employees actually wanted to take. (After all, who doesn’t
want Gordon Ramsey to teach them how to make a beef
wellington while in the comfort of their own bed?)

The story went something like this:

This narrative fueled award-winning digital campaigns and in-
person event experiences, as well as 5X marketing ROI in the
first 12 months post launch.

Once companies let go of what they think their marketing
should be, they start thinking strategically about what it can be.

thank you Matt for our beautiful new
messaging. It 5X’d our ROAS and won
an award for our event booth. Even
hungover attendees remembered our
brand!

Matt, you fkin rock! Remember when
you got our company newsletter to
10K subscribers in 3 months?

Hahaha, good times.

Matt! Thanks for saving my ass with
your quick work on the rebrand and
GTM strategy. I don’t think my boss
wants to fire me anymore. Drinks on
me next time I see u.

Dude. Matt. That new ICP you helped
us hone in on... the deals are closing
themselves. Thx again.

Can’t wait to work on another
campaign with you! It’s been forever
since the marketing team has had this
much fun with an idea. Leads are still
going brrrrr too.

Dec 3, 2007 1:25 PM

Nov 28, 2007 10:14 PM

Nov 12, 2007 7:34 PM

Oct 23, 2007 10:32 AM

Oct 5, 2007 4:11 PM

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~*B2B-gUrl*~

Content_King

its emilyyyy

jenny6420

mark (PMM)

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